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The spirit of community

New collection


Designing artistic prints by hand and working with colours, textures and materials to turn them into wardrobe favourites takes real skill. So the beautiful Pre-Autumn collection is a tribute to craftsmanship and all creative women: From the women who design and produce our collections to the women who wear them.


Prints & poetry

Subtle colours and decorative prints come together in perfect poetry.

Classic, timeless and familiar

Gingham print

Checks are a wardrobe must-have this season. Go all out with a beautiful top and matching skirt, or break up the checks with a smart pair of plain-coloured trousers. The options are endless!

Easy simplicity

Sometimes you just want to keep things simple. Welcome to jumpsuits in buttery soft jersey, crisp shirts and smart trousers, where pure comfort comes first. Mix and match for an effortlessly stylish look.

Tips for you

Enhance your summer glow with a light white broderie anglaise top. Style it with a pair of trousers in squeaky soft cotton with plenty of width. Complete your look with a light jacket - and you have a cool and feminine style that also feels utterly comfy. Easy, right?


Responsible materials

65% of the collection is certified or produced in more responsible and carefully chosen materials that take greater account of the world we live in. We think that’s good style.


Masai X FSC®

Masai is the world’s first FSC-certified fashion brand (FSC® C152037). With our FSC-certified viscose styles, we know that the wood fibres come from sustainable and responsible forestry. We have also converted a large part of our viscose into Livaeco by Birla Cellulose and LENZING™ ECOVERO™ fibres. This means that we can ensure that the production methods for these fibres are water-saving and less CO 2 polluting, and that your choice of clothing is a responsible one.

Read more about our partnership with FSC® here.

Celebrating art and craftmanship

Hand-painted prints

The decorative, artistic prints are designed by hand by our print designer. Note the delicate brush strokes that turn each garment into a small work of art to wear and fall in love with.

Broderie anglaise

where delicate embroidery meets classic elegance.

Broderie anglaise is a must-have this season. Masai brings you ultra-feminine tops and dresses that you’ll enjoy wearing now and for the rest of the summer.


The spirit of community

Creativity and femininity

Update your wardrobe with a mix of hand-painted stripes, broderie anglaise and artistic prints, beautifully tied together by a gorgeous blue.

Created by women for women

Designing and creating clothes takes time, effort and commitment, and every little part of the process involves people who are dedicated to their craft and to creating a product that we're all proud of.

Read more about the cooperation with our suppliers here.