In 2019, Masai addressed the use of packaging and especially plastic in our supply chain, and our strategy now builds on three main principles:
Packaging is a key element in the protection of our garments on their journey from production site to store, both for our customers to enjoy them and in respect of the resources and materials put into them.
1) Switch from virgin plastic to recycled plastic wherever possible – we might as well use some of the plastic already in the world, instead of adding more
2) Reduction of plastic use, wherever possible and meaningful
3) Use FSC®-certified carton packaging wherever possible