Masai care

At Masai we design for you to enjoy your items for a long time. Each piece can be worn season after season, and we would like you to see your Masai wardrobe as a work in progress – something you can add to, rather than something you need to completely change every season. With the help of this care guide, not only will your items last longer, but you will also make more sustainable choices as you find joy in each item for seasons to come. Caring for your garments is also the environmentally responsible thing to do and, as love is in the detail and we are committed to thoughtfulness, we believe every little act of care counts. Here you’ll find general care information and guidelines to make sure your Masai items stay beautiful for as long as possible. Please be aware that each design and all the materials are different, so they will have slightly different care requirements. We have sewn a care label into each item, so please have a look at that too.


1) Use liquid detergent instead of powder. Tiny grains of powder create friction that can damage the fibres of your clothes, and thereby reduce the lifespan of your garment. Also, when washing denim and darker clothes, the grains can leave traces of white.

2) Wash a full load. This will lessen the friction between the textiles, and it’s the environmentally friendly thing to do, too.

3) Wash at low temperatures and set your machine to wash on the shortest possible cycle. Not only will your electricity bill and the environment benefit, but your clothes will also last longer.

4) Dry cleaning is sometimes necessary, but not as often as you may think. Many modern washing machines now have gentle care programmes, such as steaming, which might be enough for your needs.

5) Instead of washing your pieces often, try a combination of gentle spot cleaning and a good airing. A night out on a drying line can remove all evidence of a night out dancing at no cost to you or the environment.


Viscose forms part of the backbone of Masai, and we have worked with the material from the beginning. As viscose is made from wood fibres, it is especially delicate and also a bit fragile when wet. Always go for a full load when washing viscose so that the actual washing process is not too harsh on the fibres and use the Masai laundry bag for extra gentle care. Use a gentle wash programme on your machine and never tumble dry. Hang the garments on a hanger to dry and iron them carefully back into shape after drying.

For centuries, linen has been spun from the fibres of the flax plant and has been kept beautiful long before detergents and modern washing appliances. Unlike cotton, linen only gets softer with each wash and wear. Dry cleaning is not necessary, and linen should only be washed at low temperatures. Tumble drying is not recommended. Linen can be ironed, but at Masai we actually prefer not to, as the natural creases in the fabric only add to its charm.

Masai pleje cotton

Cotton is easy to care for, and even though you can wash it at 40 degrees, often 20 or 30 degrees is enough. Avoid mixing colours, especially black, blue and indigo, to make your lighter coloured garments keep their colours even longer.

Wool is a delicate material. The fibres are soft, and they can easily break if washed too intensively. In many cases, woollen garments do not need frequent washing; they can often be aired instead. Use the Masai Cedarwood balls when storing wool, to keep unwanted attention from moths away, and thereby making your pieces last longer. Wash your wool by hand in lukewarm water or use the special wool programme on your machine to ensure the extra gentle cycle suitable for wool. Dry flat on a towel after patting into shape; tumble drying is not recommended. Use the Masai Wool comb to comb away lint, thereby making sure your wool looks and feels beautiful longer.

Masai outerwear

At Masai, we design outerwear to last for seasons. If your woollen coat seem a bit dull after staying in your closet over the summer months, use a steamer to gently remind it of its structure. A visit to the dry cleaners might also be a good idea, but try airing, steaming and spot cleaning first. Down jackets and parkas can often benefit from a soft outerwear cycle in your washing machine, but only at very low temperatures. Never use fabric softener, and only use a very small amount of mild soap. Make sure to be patient when tumble drying. Down jackets must always be tumble dried at a low temperature, even if it might take several cycles to dry your coat. Throw in a tennis ball with the final cycle to make sure the down does not gather in clusters inside your outerwear.


If you have any more questions about our work with with CSR, you might find the answers in our FAQ, where we explain how we work with our responsibility for people, society and the environment.

Go to FAQ